Touch ‘Em All, Joe! — Game Day Collection

Folks, we’ve got ourselves a whole new ball game! Just kidding—but seriously, you guys, we are SO excited for this collection. I’m sure most of our blog readers have seen the email we sent out announcing our Game Day Collection. This post is going to be short and sweet.

Inspired by that effortless “cool girl at the game” energy—think sporty, but elevated. Pieces you can wear to the stadium, to the bar, or just because you love the sport!

Creating this collection felt really personal. I wanted it to capture that nostalgia, but still feel very Jenny Be Free—so you’ll see subtle (and not-so-subtle) baseball moments, with a big nod to Blue Jays energy.

We kept coming back to those core memories: summer nights, cold drinks, the crack of the bat, and that feeling of being part of something bigger. This collection is our way of bottling that up and turning it into something you can wear every day—not just on game day.

You’ll notice pieces that layer effortlessly, Blue Jay colours, and styles that add just the right amount of edge to a casual look. Whether you’re throwing on a jersey, a hoodie, or dressing it up with a blazer, these are the kinds of pieces that make an outfit feel intentional without trying too hard.

And like always, everything was designed to feel wearable, versatile, and a little bit bold—because that’s what Jenny Be Free is all about.

Quantities are very limited (and we mean it this time 👀), so if you’ve had your eye on something, don’t wait.

Our Game Day Collection is dropping April 20th at 11AM. Set your alarms, tell your friends, and we’ll see you at launch ❤️

XOXO

Jenny