What to Expect After January 2026

The Loft Is Closing — But This Isn’t Goodbye

Hey friends, and welcome back to our blog 💛

If you follow along with us on Instagram (and if you don’t, you totally should 👀 @jenny.befree), you may have seen our recent announcement about The Loft closing. While this decision was definitely bittersweet, it also marks the start of a really exciting new chapter for Jenny Be Free.

I’m welcoming a Baby Be Free this March (still can’t believe I get to say that!), and with that comes a beautiful shift in priorities, perspective, and pace. Being able to focus on what’s ahead — family, growth, and what truly matters — while still running this business is something I’m incredibly grateful for. Not everyone gets to do both, and I don’t take that lightly.

The Loft has been such a special place for us. From pop-ups to events to the everyday drop-ins just to say hi — the memories made here will always mean so much. Our final Loft event is happening this week with Clothing Bar, Camellia Social Club, and Wildfolk on Thursday the 29th, and it’s officially sold out (which honestly makes my heart explode 🥹). Thank you for showing up, supporting us, and making these moments so special.

✨ But guess what — this isn’t goodbye. We’re just shifting to a smaller, more intentional scale.

While we may not have The Loft anymore, this is far from the end. You’ll still see Jenny Be Free popping up at markets, other events, and you can continue shopping a curated selection of our jewelry and accessories on the main floor of Clothing Bar — just on a smaller scale. And of course, our online shop will always be open, with local pick-up still available at Clothing Bar 💻✨

Thank you, truly, for being here. Your support means everything to me and to this brand. This is a big year for me personally, and I can already feel that this next season is bringing so much growth — both for me and for Jenny Be Free. And don’t worry… Baby Be Free may be joining the journey, but Jenny Be Free will continue bringing you the same great quality pieces you know and love. 💛

Cheers,
💛
Jenny Be Free